Image Tips FAQs (& Answers)
This section covers the answers to a few of the frequently
concerning Image Tips.
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How should I show you the area of my photo I would like you to use?
Ideally, get some tracing paper (or grease proof
paper), fold it over the front of the photo and sellotape it to the
back. Then, very lightly with a pancil, mark out the four corners of
the area to be selected. Take great care not to press on too hard on
to the photo which can damage it.
Alternatively, just make a sketch on a separate piece of paper showing
us the approximate area to be shown. Under no circumstances cut your
photo down to size; this is because we generally require some extra
width or height to your image to create bleed, which can then be cut-off
at the finishing stage to avoid a thin white band if not 'spot-on'.
Also, if you have selected slightly incorrect proportions for the card
size then we will need to adjust the exact picture area used.
We would like to have a go at doing our own photos. What tips might
Our advice is always to use a professional photographer
since their knowledge has not been acquired by reading a books. Many
customers will spend more on their photography than on their cards,
however the end results will usually justify the costs, especially when
you consider that these cards are being used to market your business.
However, with digital photography being so immediate and accessible,
for those wanting to save this additional expense, here are a few simple
A. If photographing for print, always frame your image through the viewfinder,
then stand back a yard or so to increase the canvass area. If this is
not possible zoom out to create a larger canvass area.
B. If taking head & shoulders photos, avoid the subject standing
front on. You'll often hear people refer to 'convict photo's with a
number in front of them'! However, joking apart it's likely to accentuate
any double chins that may exist. Ideally the subject should look over
one shoulder and point out their chin to stretch their neck. Whilst
this is not a natural posing position you will find that if done correctly
the end result is more flattering.
C. For outside photos, avoid heavy sunlight which creates shadow cast.
Instead, get up early on a clear day when there is sufficient natural
light to capture the tones.
Which is better, a digital photo or a normal printed photograph?
Now-a-days both are equally good. If you send
us a photo or slide we will have it scanned at high resolution by a
reprographics bureau to ensure the highest quality. However, we would
not modify a digital image supplied. Occasionally we will recommend
that an image supplied is of insufficient quality for us to work from.
In this instance we would request the customer to supply an alternative.
Can I use an image from a magazine or postcard?
Our advice would be NO. Not without the express
written permission of the photographer or publisher from where you are
wanting to source the photo. It is entirely the responsibility of the
customer to seek copyright permission for use of third party images
and we will not accept any claims made against us for illegal use of
copyright images. This is even more important if postcards
are being produced for re-sale.
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